Outreach 2012

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UC Irvine SOM EMIG students stress the deadly consequences of drinking to Santa Ana High School Students


On Wednesday March 14, 2012, UC Irvine EMIG held our local community outreach event “More Than Just a Drink” at Segerstrom High School. It is an awareness program that combines aspects of well founded educational programs including “Every 15 Minutes” and Mothers Against Drunk Driving (MADD) DUI awareness campaigns. This year, UCI EMIG presented “More Than Just a Drink” in front of approximately 800 high school students prior to their High School Prom. Our intention was to deliver a message that we hoped would ring loud and clear on prom night, especially when students considered drinking and driving, or getting into the car of a friend who’d been drinking.

The program began with a live scene depicting the immediate aftermath of a high-speed motor vehicle collision, and the students watched as paramedics, firefighters and police officers approached the scene as if it were a real critical trauma incident. The six high school students who volunteered to play mock victims wore stage make-up to reflect their extensive, and for some, life threatening injuries. The mock victims included one fatality, two critically and two moderately injured victims, and an unharmed drunk driver. The high school students watched silently as the FD performed a vehicle extrication; at the same time the PD conducted a live field sobriety test on the driver, resulting in his arrest for DUI. The mock accident was immediately followed by a presentation by Bharath Chakravarthy, MD from the UCI Medical Center Emergency Department. In his talk, he spoke of the dangers of drinking and driving, presented real-life scenarios and photographs of DUI victims that had been treated in the Emergency Department.

The students then broke-out into small discussion groups, led by UCI medical students, to discuss their thoughts. At this time, the students had an opportunity to explore their feelings and share their reactions on what they had just witnessed. We received an extraordinarily positive response from both the students and staff at Segerstrom High School.

We sincerely hope our event had a profound and long lasting impact. By featuring a live program instead of a TV presentation or lecture, we aspired to engage each student so that this experience would create a vivid, emotional memory that will deter them from drinking and driving in the future.

We would like to thank all UCI EMIG members who worked so hard to make this project possible. Additionally, a special thanks goes out to UC Irvine Department of Emergency Medicine, CAL/ACEP, AMA and CAL/AAEM, all whose constant generosity makes all of our UCI EMIG projects possible.

EMIG awarded 2012 Tommy Hand Community Service Award (08/25/12):

2012 Tommy Hand Community Service Award
Congratulations to UCI EMIG for this 2012 Tommy Hand Community Service Award, in recognition of the “More than just a Drink” event in March 2012. Special thanks to Mr. Adam Spjute, Dr. Bharath Chakravarthy, and all others who contributed so significantly to the planning and coordination of this successful recurring event! This award was given to UCI EMIG during the Fall 2012 UCI School of Medicine student retreat, 08/25/12.